Panny’s to expand to Butuan next year
ORMOC CITY – Leyte-based Panny’s Homebake Products will expand to Butuan City next year, the first branch outside Eastern Visayas and the firm’s fifth outlet.
Nestor M. Sy, bakery owner, said that they’ve seen a good prospect in Butuan considering the parallel economic conditions of the place to Tacloban City .
“We already conducted a survey in the area and we have identified the location there,” said Sy adding that establishing a new outlet will require them about P10 to P15 million.
Butuan has a population of around 300,000. It is the regional center of Caraga Region. “Panny’s is upbeat of expanding to Mindanao after seeing the success of our business in Leyte.”
The first bakery in Tacloban is located in Corner Paterno and Gomez Streets. Last year, they opened their first dine-in outlet in Juan Luna St .
“I intend to close the old branch when we opened the new bakery but our old costumers don’t go to the new branch. We just maintained the old outlet and we’re able to draw new group of costumers in our second shop in Tacloban,” said Sy in a media interview in the sidelines of tourism officer’s conference in this city.
Sy, who is also a city councilor in Maasin, added that they were able to grow the business despite economic challenges considering the innovations they have done in the past years and the continuing demand for baked products.
“There’s no problem in food business because people have to eat, however, we have to sell quality products to stay competitive. Our products are oven fresh and our outlets are clean. We adopted good manufacturing procedures of big companies, which we are serving also,” he explained.
The owner pointed out that those assets coupled with lower prices paved the way for their growth despite entry of national brands to Eastern Visayas .
“We really want people to experience the taste of baked products that they can’t afford to buy from national brands,” Sy said. Panny’s maintains a big volume of raw materials stock to avoid adjustment during price surge of main ingredients.
Panny’s has now 30 baked products and it’s all available in Tacloban’s dine-in bakehop.
The bakery opened its first outlet in Maasin City in 1991. It expanded to Tacloban City after five years and branched out in Baybay City just this year. The bakery’s name was derived from Epifania, the name of Sy’s wife.
“It started as a hobby. My wife baked at home and our visitors liked it. That convinced us to open a bakeshop,” he told reporters. (Sarwell Q. Meniano)
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